WELLNESS · UNITED STATES
A founder’s curiosity about plants and routine.
Peak and Valley develops plant-based wellness products through a brand story that connects scientific curiosity with an interest in sourcing. Its founder’s experience studying stress helped shape the questions behind the business. For readers exploring the category, the company offers an entrepreneurial perspective on how personal routines can inspire a product idea.
About the founder
Nadine Joseph founded Peak and Valley after working in scientific research. Her approach combines an interest in plants with attention to representation and supply-chain relationships in wellness.
Source: #NewtoNext, Peak and Valley, Nadine Joseph. Editorial research checked November 8, 2026.
